BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.32.0//EN
X-ORIGINAL-URL:https://positio-lehti.fi/
X-WR-CALNAME:Positio
X-WR-CALDESC:Paikka­tiedon erikois­lehti
X-WR-TIMEZONE:Europe/Helsinki
BEGIN:VTIMEZONE
TZID:Europe/Helsinki
X-LIC-LOCATION:Europe/Helsinki
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20260329T040000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20261025T030000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-fd5503762b1f3ee8ba3a4a86bd604363@positio-lehti.fi
DTSTART;TZID=Europe/Helsinki:20251016T000000
DTEND;TZID=Europe/Helsinki:20251017T000000
DTSTAMP:20251015T154011Z
CREATED:20251015
LAST-MODIFIED:20251015
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:Data for Farm Value Challenge by FAO and Viikki Food Design Factory: Pitching and networking at the FAO’s Science and Innovation Forum, with entry to the World Food Forum in Rome, Italy, for 10 startups  
DESCRIPTION:\nOver 200 applications were submitted to the Data for Farm Value Global Challenge, co-organized by The Office of Innovation at FAO and the University of Helsinki’s Viikki Food Design Factory (VFDF). The first-of-its kind competition is designed to rethink how farm-level data is used — and who benefits.\n\n\n\nThe aim of the challenge is simple but ambitious: unlock value for smallholder farmers, who often generate critical on-farm insights yet remain excluded from the value chain of the agridata economy. Data for Farm Value Global Challenge ( https://www.helsinki.fi/en/viikki-food-design-factory/startup-support/data-farm-value-challenge-fao-and-viikki-food-design-factory ) launched in May invited applications from startups working with farm-level data to develop solutions that:\n\n\n\n\nTransform raw farm data into usable interoperable formats\n\n\n\nApply business models where farmers retain ownership of their data and receive fair compensation\n\n\n\nIntegrate farm-level data into broader supply chains, sustainability reporting, and traceability tools\n\n\n\nCreate transparent systems enabling farmers to sell or trade their data.\n\n\n\n\nThe impressive number of over 200 applications from 60 countries highlights the global interest on unlocking the value of farm data, as well as the diversity of approaches emerging in this nascent field of business. To ensure sustained impact, FAO’s Office of InnovationOpens in a new tab and VFDF ( https://www.helsinki.fi/en/viikki-food-design-factory ) see a potential for a joint startup support structure, a Farm Data Refinery, and actions helping innovators achieve both business and sustainability goals across the globe. \n\n\n\n“The Data for Farm Value Global Challenge is more than a competition, it’s the shared space to design fair data economies, where those who generate the data share in the value it creates. This conversation is one of the most underserved areas in the Data world, not just in Agrifood, and it’s the reason we want to form a Data Refinery that would bring this topic to the world stage,” says Vincent Martin, Director of the Office of Innovation at the UN’s Food and Agriculture Organization (FAO). \n\n\n\nWhy do approaches and business models in agridata matter?\n\n\n\nIn today’s agrifood sector, data is becoming a strategic asset. Yet farmers — the producers of this data — often do not share in its benefits. This imbalance can create mistrust, inequity, and lost opportunities for innovation across all food systems stakeholders. The Data for Farm Value Challenge aims to address this by promoting fairer business models, better ownership structures, and more equitable value distribution. It also supports businesses and policymakers in meeting growing demands for traceability, sustainability reporting, and resilient supply chains.\n\n\n\n“We are thrilled to see so many startups taking on this difficult challenge! What’s especially interesting are those cases applying new thinking to business creation – taking business modelling to the next, inclusive level. That is the key to get the agridata economy going. Viikki Food Design Factory is excited and honoured to be able to work on this topic together with the FAO’s Office of Innovation,” says Laura Forsman, Manager of Viikki Food Design Factory at University of Helsinki.\n\n\n\nWhat’s in store for the agridata startups?\n\n\n\nAs the first group of startups the FAO and VFDF are looking to support in their development, the selected top 20 companies benefit from tailored mentorship, as well as practical workshops on pitching and business modelling. With the challenge already demonstrating the great potential of data-driven innovations to improve productivity, sustainability and farmers’ livelihoods, it provides a strong foundation to build on. Next on the agenda lies creation of a sustained structure, a Data Refinery, supporting the agridata startups and related stakeholders in co-innovating the partnerships, infrastructures, and business and governance models for a fair data economy in the agrifood sector. \n\n\n\n“It’s incredible to see the vibrant community come together at the Data for Farm Value Global Challenge and what a privilege to collaborate with the Viikki Food Design Factory in building a lasting initiative such as the Data Refinery. The community has needed such efforts and delivering on it will be rewarding to the entire agrifood community,” says Harinda Katugaha, Senior Strategy Advisor from the Office of Innovation at the UN’s Food and Agriculture Organization (FAO).\n\n\n\n“Amid the sector’s noise, working with the Viikki Food Design Factory has been refreshingly hands-on and outcome-driven. Together we’re building a focused pipeline of startups and the Data Refinery, turning farm data into deployable solutions and measurable value across the agrifood system,” says Henry van Burgsteden, Senior Innovation Officer at the Office of Innovation at the UN’s Food and Agriculture Organization (FAO).\n\n\n\nWhere to catch the world’s leading agridata innovators?\n\n\n\nInterested to learn more and participate in the Data for Farm Value Global Challenge action? Come join us at the semifinals in Rome (and online) at the FAOs Science and Innovation Forum, and/or the finals in Helsinki at the Y Science – an official Slush side event organized by the University of Helsinki.  \n\n\n\nThe Data for Farm Value Global Challenge milestones are: \n\n\n\nSemifinals at FAO Science and Innovation Forum (SIF)  \n\n\n\nTen shortlisted startups will pitch live on October 16, 2025, at FAO’s flagship innovation event, Science and Innovation Forum in Rome, with also online attendance available for the audience.  \n\n\n\nThe jury who will select the four finalists are:\n\n\n\n\nAlbert Boogaard (Head of Smallholder Solutions, Rabo Partnerships, Rabobank)\n\n\n\nStewart Collins (Senior program leader for digital solutions, Bill & Melinda Gates Foundation)\n\n\n\nJaana Sinipuro (CEO of DataSpace Europe, recognized by EU Business News as “CEO of the Year – Data Economy Innovator”)\n\n\n\nSimone Sala (Executive Director, Varda Foundation)  \n\n\n\n\nThe Data for Farm Value Challenge startups pitching in Rome at the Science and Innovation Forum are:\n\n\n\n\nAgroboral (Colombia)\n\n\n\nAgroVisioOpens in a new tab (Estonia)\n\n\n\nDynamobotOpens in a new tab (Germany)\n\n\n\nFarmHiveOpens in a new tab (Israel)\n\n\n\nHola TractorOpens in a new tab (Bolivia)\n\n\n\nKnobbi OyOpens in a new tab (Finland)\n\n\n\nMercavanaOpens in a new tab (Colombia)\n\n\n\nNomou TechnologyOpens in a new tab (Yemen)\n\n\n\nNutraboomOpens in a new tab (Nigeria)\n\n\n\nOpen Food ChainOpens in a new tab (Netherlands)\n\n\n\nVAIMEEOpens in a new tab (Italy)\n\n\n\nYouth Agro visionary farmOpens in a new tab (Rwanda)\n\n\n\nZERTIFIEROpens in a new tab (Spain)\n\n\n\n\nSome changes to pitchers are still possible due to visa processes.  \n\n\n\nSee here the Data for Farm Value Challenge pitch session details and sign up as online audience: \n\n\n\n\nData for Farm Value Challenge session at the Science and Innovation Forum\n\n
URL:https://www.helsinki.fi/en/viikki-food-design-factory/news/global-agri-data-talent-competes-rome-helsinki-autumn-turn-farm-data-fair-value
ATTACH;FMTTYPE=image/webp:https://positio-lehti.fi/wp-content/uploads/2025/10/Data_for_Farm_Value_news_1744x1090.jpg.webp
END:VEVENT
END:VCALENDAR